Rhoddodd yr Weekend y contract hysbysebu gyda H & M a chyhuddo'r brand mewn hiliaeth

Anonim

"Deffrais yn y bore a phrofais sioc go iawn oherwydd yr hysbyseb hon. Rwy'n cael fy nhroseddu yn ddwfn ac nid wyf yn mynd i weithio mwy gyda H & M, "Mae Abel yn ysgrifennu. Ymatebodd cynrychiolwyr y cwmni ar unwaith i'r neges hon a brysiodd i ymddiheuro: "Rydym yn credu mewn amrywiaeth a hygyrchedd cyffredinol. Byddwn yn adolygu ein harfer mewnol. " Beth fydd yn digwydd nesaf gyda'r wythnos ac mae cydweithredu H & M yn dal yn anhysbys. Gyda'i gilydd, mae'r cerddor a'r brand byd-eang eisoes wedi rhyddhau dau gasgliad, yr olaf a ymddangosodd ar y silffoedd yn y cwymp y llynedd.

Ynghyd â'r Weekend gyda H & M, y Raper G-Eazy, a eglurodd ei benderfyniad yn Instagram, yr un "hiliol" delwedd o ymgyrch hysbysebu.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

Публикация от G-Eazy (@g_eazy)

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