Meet: blogger Eliza Le Bon Thuu, who writes about fashion and life in Paris on its own elisalesbonstuyaux.fr website. At the blog of the Elise - 10,000 subscribers, and this is enough for a few months ago she threw her work in the marketing agency to go to go to all those events where it, as a famous blogger, invite various brands - without fear of staying Without a penny in your pocket.
Публикация от Elisa Les Bons Tuyaux (@elisalesbonstuyaux)
60 euros per day Eliza pays for apartments found through AirBNB, and it doesn't have to spend on the products at all - at the events that the Cannes Film Festival is replete, you can find free by oysters, salads, croissants for a couple of years ahead, drinking all this espresso and champagne .
Now Eliza admires the picturesque species of Cannes, "live" sees Hollywood stars, enjoys all sorts of free nishtyaki and at the same time "glows" to representatives of the largest international brands as a star of social networks. "Glows" is not just like this - next year, Eliza is going to come to the Cannes Film Festival already as Ambassador of some brand, and this is no longer just free champagne, but guaranteed coverage of all expenses - for transport, accommodation in the hotel, food, entertainment, - In exchange for posts in the blog.
And all the Eliza is good, that's just parents, she still did not decide to say that he left the "normal" work for the whole thing.Публикация от Elisa Les Bons Tuyaux (@elisalesbonstuyaux)
International brands of such stars of social networks love more than journalists - for obvious reasons: Journalists are often unpredictable, negatively configured, and they are influenced (reading subscribers) in 2018 sometimes less than that of some 18-year-old boy from Instagram ( At this place, the editors of PopcornNews.ru sadly sighed).
Here, for example, two bloggers, which this year "work out" a promotional contract with the producer of ice cream Magnum: Madison Ramage - a blogger with 180,000+ subscribers in Instagram, - and Enzo Carini, a mannequin with 850,000 Follovers in Instagram. Posing for the Magnum photographer, enjoying ice cream and sun on board the yacht - is clearly more pleasant than ... Yes, than almost anything, we will be honest.
For one advertising post in social networks, brands today pay from 1,000 to 20,000 euros, but for posts bloggers who were invited to Cannes this year, they certainly paid less. But, in compensation - a free flight by helicopter, for example: the French Agency Agence Des Medias Sociaux, which was founded in 2010 specifically for working with bloggers and other trendsetters, this year scored a whole "brigade" of his wards of social networks and Skop They are from Nice to Cannes on a helicopter. At the same time, the Agency paid for bloggers accommodation (rooms in hotels and individual villas).
28-year-old Yanina Uzode, German actress and blogger (700 thousand subscribers in Instagram), came to Cannes immediately in two reasons - to promote the animation tape "Monsters on vacation 3" (Janina took part in the Cartoon voice for German rental) and to participate in PR activities of the same manufacturer of ice cream Magnum.
In the commentary, the Vanity Fair Janina honestly admitted that on his status of Trendsetter, thanks to advertising contracts more than as an actress - and noted that this, in general, for a long time for someone in the industry is not a secret.
Original Article Vanity Fair