According to the chief executive producer of Sony Pictures Entertainment Tony Vikchikherra, the studio decided not to produce his large-budget paintings on the rental until the film industry and the world will not overcome the consequences of the coronavirus pandemic. The functioner said:
We are not going to make a mistake and will not release unusually expensive films to the market with a budget for $ 200 million until we are sure that the cinemas work again in normal mode and are able to take the maximum number of viewers.
Obviously, Vikchikherra sends to the precedent with the "argument", which after a number of deferments still went to the rental, but forced to put up with a number of serious restrictions. So, the long-awaited film Christopher Nolan cannot be shown in New York and California, which are the two largest centers of Kinoryanka. In view of these circumstances, for the first weekend in American rental "argument" gathered only $ 20 million. Against this background, Sony's solution seems logical. Viktorierra added:
In the next six months you will witness many oddities due to how movies will be produced and sold. But as soon as the situation comes to normal, we will extract valuable lessons that I hope will allow us to come to something better.
It should be emphasized that Sony's low-budget projects will continue to leave even on a pandemic background. So, already on September 11, the Romom "Gallery of Broken Hearts" will be released, and on October 22, the release of the animation film "In touch" will be released.