After the coronavirus pandemic in China went to the decline, cinemas began to open. Now they are puzzled how to restore the flow of the audience. They have two interrelated problems: to convince the audience that now the cinemas visit safely, and convince distributors that there are enough customers to show movies. And it is not clear what kind of problem is more difficult. Therefore, the Chinese bureau of cinematography decided to demand earlier successful films.
According to The Hollywood Reporter, all parts of the Avengers, Avatar, Start and InterStellar will be used to attract viewers. The Avengers have previously collected 1.3 billion dollars in Chinese cinemas, "Avatar" - 202 million, and "InterSellar" - 122 million.
For film companies, this is also good news. Against the background of closing cinemas in Europe and the USA, they will receive an additional source of income.
Analysts indicate a funny result that can have this replay. Currently, "Avengers: the final" and "avatar" occupy the first and second place in the history of fundraising in cinemas with indicators of 2.798 and $ 2,744 billion, respectively. Shows in Chinese cinemas may affect this distribution of places.