According to the information presented in Wall Street Journal, Netflix Strengthening service did not regret the impressive amount of $ 100 million to achieve Nominations for Oscar and other awards for their films such as "Irishman" and "Wedding Story". The published report presents:
According to assessments of insiders from the industry, Netflix spent more than $ 100 million on a special promotion - the lion's part of these funds went to promote the "Irish" Martin Scorsese and the "marriage history" of Noa Bumbak. Such expenses significantly exceed the amounts around $ 5 to $ 20 million, which traditional studios are usually spent for one film for such purposes.
This information confirms New York Times, but the director of Netflix for the production of original films Scott Stuber has already made a refutation, stating that the figures presented are significantly overestimated. According to him, NetFlix behaves "very reasonable" in terms of policies to promote their projects to receive awards.
I do not think that we do something that do not do all the others
- added Stuber.
Note, NetFlix's films are one of the main favorites of the upcoming Oscar, having received a record number of nominations - 24. For comparison, last year it was 15. However, the nominations and the investments standing for them do not guarantee that a particular film in the end Get a cherished statuette.