The essence of the promotion was to record on Twitter with Hesteg Sliceline and Emodi Pizza. The organizers of the competition accidentally chose users and sent a courier to them or even a drone with pizza, the boxes of which were decorated in the Sliceline brand style from the Silic Silic Valley series. The action took place on March 25, on the day of the premiere of the fifth season of the show. The SMM director of HBO Dana Flaks reports that they wanted to make something creative and unusual to involve the audience in the series, because people began to often search for a non-existent brand from the show. According to the Fooji delivery service, at least 525 people received free pizza from HBO.
Video delivery Pizza Drone:
Drones Drop Off Pizza in San Francisco AS Part of @siliconhbo Promotion. https://t.co/qnzgxym3km #siliconvalleyhbo #sliceline @gofooji
[Video Via @JameshurlBut @cyberpatrolUnit] pic.twitter.com/1tdrf4ryrn
- Kristofer Noceda (@krisnoceda) March 27, 2018.@Siliconhbo. Thanks for the #Sliceline. DRONE DELIVERY TODAY AT @Google pic.twitter.com/fexu0imoga.
- Scott Brockman (@ sbrockm1) March 26, 2018