This drink has already conquered the whole world. The Madonna Guy Osiri manager said that his client decided to immediately invest money when he learned about this product. In addition to Madonna, Matthew Macconi, Demi Moore and Anthony Kidis also invested their money in this drink, but their attachments are small in comparisons with pop queen. The total investment is estimated at $ 10 million.
Madonna discovered a delicious Vita Coco last year during his world tour. What makes Vita Coco so tasty? It is water, funny with a peeled juice of a young, green coconut, not brown, which have a milk liquid, namely green. Vita Coco is full of mineral salts, sugar and vitamins, which will certainly make it popular among fans of a healthy lifestyle. As an investor, Madonna has suggested a new marketing strategy as the production of coconut-water fruit ice cream.
In addition, this year, the approximate sales of Vita Coco will amount to $ 40 million, which will reduce the sale of such giants as Coca-Cola and Pepsi.