At the 2019 World Economic Forum, it was found that humanity annually produces more than 300 million tons of plastic, approximately 8 million tons of which fall into the oceans. Personal skin care products can also be a source of the so-called primary microplasty, which is accumulated every year in the World Ocean, settles on the bottom and penetrates living organisms, worsening their condition and the planet ecosystem.
That is why the NIVEA brand takes care of the future generation and since 2011 actively promotes the philosophy of sustainable development by selecting the section "Sustainability" in a separate important BEIERSDORF global strategy block.
This year, the brand restarted the formula 11 of the shower gels to the biodegradable microplasty - in return was used natural alternatives: cellulose, silicon dioxide and castor wax. Cellulose - biodegradable organic material, which is contained in plant fibers. Silicon dioxide in its chemical composition is similar to quartz sand, and castor wax is a natural, biodegradable raw material with a dense consistency.
Nivea also pays an important value of the ecological packaging. It is to be recycled almost 100% and can be passed to the points of receiving secondary raw materials. The brand strives for the production of packaging from recycled plastic, which will increase the percentage of packaging ecology, reducing its environmental impact. In 2020, the brand restarted the gel for the soul "Freshness of Peony" with an updated formula and in a package consisting of 96% of the recycled plastic. In 2022, NIVEA shower gels in packing from recycled plastic will become even more.
"Now the company's philosophy sounds as follows:" With concern about the skin - with love for the planet. " Caring for the skin is our main mission, which we have been held for more than 100 years and continue to be improved in this direction using all the accumulated experience. Nivea - brand number 1 skin care, but it is obvious to all that we cannot limit it only to care, so it is important for us to be responsible and take care of our planet. This is the common responsibility of mankind that encourages us to act and file an example of other companies and the whole world, "says Thomas Dodan, Beiersdorf Marketing Director in Russia and the CIS.
Take care of the skin with love for the planet!