"The BEFREE brand set the task of showing a story about the carefree young dreamers travelers, for whom life is a fun adventure, and it has been created for joy," says Anton. - Two girls and the young man enjoy the waves of a dawn surf, raised carelessly in the desert, climb on ship masts. The feeling that they can be everywhere, where they will take their fantasy.
The shooting was planned in southern latitudes, and our first choice fell on the city of Sochi. Difficulties began when we learned that neither in Sochi, nor in any of the European resorts considered by us, weather conditions will not be. But did not matter, we thought, working at that time in Riga, there are no hopeless situations, and went there, where the weather is unlikely to surprise us with rain or cloudy sky - in Egypt. "
A new place of filming dictated their conditions. The team had to carefully adjust the schedule: choose locations, change the routine of the day, thicker threatening over makeup models - because under the bright Egyptian sun cosmetics looks quite different.
"In Egypt, as in all Asian and African countries, the light is very early, very rapidly, thereby leaving a very short period of time for shooting," explains Anton. - This is the time of dawn, 05.30 local time, when the light is very soft, complementary, drawing. This moment determined the beginning of our shooting day. Models, makeup artist and hairdresser wake up at 03.00. By 05.00 full readiness. Exactly at 05.30 began shooting. "
Of course, among the picturesque sea landscapes, Sharm el-Sheikh was easy to find inspiration. The group simply conquered a wooden pier out in the Red Sea. It was this point that became the main one - here began every day of filming.
However, the Miller and his team were not going to be limited to one location. In the second shooting day, the dreamers came out on the yacht in the open sea.
"Yacht is a simple, but if you touch the moments of shooting, there are nuances here. All the preparation of the models was carried out on the shore, because in the sea a strong pitching, and Make-AP is a delicate matter, even for such a professional as Anna Kolesnik. We often simulate sunlight with the help of artificial when we remove the projects in St. Petersburg, and under real, bright sunlight to shoot infrequently. In order not to burn, the entire shooting team enjoyed strong sunscreen. For models, it was mandatory overheat in the middle of the day. Anna told that for her, the shooting under the scorching sun of Egypt was held for the first time. The combination of the sun, wind and high temperature provide severe dry skin. Cosmetics on models under the sunlight looks different, it was a new and interesting experience of shooting in a natural environment. "
The third shooting day was held in the Ras-Mohammed Reserve: Lake Desires, Mango Trees, Sandy Expands, Wind and Bright Sun. What attached to the pictures of the Spirit of Freedom, delivered a lot of problems with the participants of the film crew.
"The wind induced his orders on the heads of the models, and the hairstyle stylist correlated regularly. In order to facilitate the dreamers of work, the assistants were installed opposite the filming pad of black fabric so that the models could take the eyes to take a break from bright light, looking at her. "
But, despite all the difficulties, work on the summer advertising campaign Befree delivered great pleasure to the film crew. Four days flew like one, and the dreamers now inspire brand fans on adventures and search for new impressions.
Inspirational photos - on the website befree
More filming stories - on the site of the shooting team