A distinctive feature of the project The creators call the association of two generations in one safe digital space: "We had no task to create another online cinema, designed for all, - comments the general director of the group of Vsevolod Adamov, - We sought to make a safe space where children of anyone Ages will be able to stay alone with content and continue to develop. At the same time, we thought about the parents who exactly want to spend time with the child, but the circle of their interests is very wider than children's cartoons - for them we offer a whole range of entertainment content - not only video, but also advice from our education experts on Each stage of the child's life. "
The functionality of the product is focused on two main types of users - children and parents. For each type there is a set of content, which covers the following age groups:
0 - 6 years. For this age, a wide collection of developing cartoons is available in the service, such as "Ping and Crook", "Professor Kolshkin" "Mulumbook" and others. The timing of this content does not prevent 5-7 minutes, which allows the baby in a simple game form call the world.
7 - 12 years. For this age, more adult animation is available, where you can meet a multi-sieuled content with a timing of each series for more than 20 minutes. And such animation projects like "Mick Ropolis", "Planet Ai", as well as the famous adventures of "Proteins and arrows" and others.
12 - 16 years. At this age, the child begins to show his own importance and he wants to take care of others, and in order to satisfy this need, the creators of the service offer a series of formative TV programs on cooking, zoology, geography and a lot (TV programs "Cooks", "Such different pets", vowed "Elash").
Parent audience 25+. Of course, in addition to the educational tre-tel-show and tips for young parents, on Leopony, you can find the projects of the TV channel Yu - their here a huge number: this is the educational show "Daddy and Mommy", a project on family savings "Diet for the budget", An incredibly touching project "Save my child" and the realistic show "Pregnant Dad", etc.
To date, more than 1,000 units of the license video are already available in the service, and the content itself can be viewed in the CIS countries. Co-builders promise that any commercial projects will not affect the main audience - children, and advertising blocks will be present in the parent content.
According to Google Analytics, in September 2018, the service of service users amounted to 250,000 units, and the average duration of the session for a number of units exceeded 18 minutes. The Group's Plans are working with existing users and an increase in the share of video and reading the session. For this, freelance authors help them - children's psychologists, flaccologists, pediatricians and other specialists who share their expertise in the development of children.