Jennifer starred in a number of video clips. Each of them demonstrates a piece of its complex route to the American Music Awards ceremony. Spectators themselves will be able to decide how events will develop in each subsequent video. For example, when Jennifer is stuck in a traffic jam on the path to the show, fans with a voting on Twitter will determine how it move on: to make it easier for the roofs nearby or take advantage of the help of an unfamiliar guy on a moped.
In the process of these movements, Jennifer will change outfits from their collection for Kohl's. Rollers will be broadcast between the ceremony and immediately count the voices. The final video will end with the real appearance of Lopez and its ambitious performance on American Music Awards.
"I wanted people for dinner for Thanksgiving, people said:" Did you see what Kohl's came up with? " - explained Michael Gass, head of the department store client department. - It goes beyond the usual broadcasting. This shows how the whole world and media technology are connected today. "