Few people think about the fact that the work on the advertising campaign begins long before it is published. This means that the shooting of summer collections is often conducted during the cold season. So it came out this time. "When the company chooses a snowy St. Petersburg to shoot a summer collection, the only opportunity to implement such an idea is to build decorations. This is a rational way to embody the ideas of the client. It guarantees 100% in style. Building scenery, we get the opportunity to control the light, move to erect any objects " - explains Anton Miller.
Shooting for Acoola was decided to hold on the famous "Lenfilm", because its large and spacious pavilions make it possible to build several decorations at the same time. As a back plan, a banner was made with a beach view, and create the illusion of sunlight and the game of shadows helped the projection of wooden plates. That's just just winter shooting turned into a photo session with a beachproof.
The main characters of any ACOOLA campaign, of course, are children. And work with them is a whole science. "In working with children, it is important that the playground was a cheerful atmosphere, as they still do not know how to manage their emotions as adults," Miller explains. - On the one hand, they grab everything on the fly, open and immediately, on the other, the same process tires them, behavior can become unpredictable, so the shooting process must pass them. Fortunately, the shooting team possessed all the necessary qualities to support the atmosphere of happiness and joy. We involved children in the workflow, the most active boy volunteered to shoot a backstage, the operator consolidated the camera on his shoulders, and the happy boy was pacing on the shooting platform, illuminating the events "live".
Two locations were created for shooting: the beach and a rest room. While the work was performed on the same site, the decorators were drawn up and finalized the other. The shooting lasted from 8 am to 9 pm, and the young models worked in two shifts: the morning and evening. The result was satisfied with everything. A bright campaign excellently reports summer images, telling the story of one naughty team fidget.
Lookbook Summer 2016 - on Acoola website.
More filming stories - on the site of the shooting team.