At 19:00 at a concert, visitors not only will hear the song live, but also will receive special gifts from Nivea and their idol. In addition, Marie will take part in a photo session with their fans. New brand balms inspired Marie to create a bright and unusual song.
"Since childhood I adored Nivea. For me, the opportunity to create a joint project is a real gift and a sign of confidence. I hope that our common idea will like all visitors to the rink! ", - emphasized the video unit.
On his page in Instagram @Marysenn, the blogger will spend the drawing of 100 free invitations to the concert. Everyone will also be able to purchase tickets for an event in the Cassakh VDNH. According to NIVEA representatives, they applied to such a format of communication with a young audience for the first time. "We are pleased to announce the start of our cooperation with Marie, because thanks to such a collaboration, we have the opportunity to creatively talk about our products. We hope that the concert on the Katka of the EDNH will be not only the starting point of successful cooperation of the brand with a singer, but also just a cool event! ", Toma Dodan, director of Marketing Nivea Russia and the CIS.