Forbes magazine appreciated the brand underwear Rihanna Savage X Fenty at $ 1 billion. According to forecasts of the publication, by 2025 it will become the leader of the world market.
"The Rihanna brand proved that the diversity of models and sizes, as well as their availability and good marketing capable of leading to the main goal - to make the feeling of their own sexuality available for each," writes Forbes.
Thus, of all the directions of the singer's business in the fashion and beauty industry, her lingerie line has become the most successful. According to the publication, in 2020, Sales X Fenty sales revenue increased by more than 200%.
At the same time, the production of clothes Rihanna under the fenty brand, on the contrary, she paused. The release of the new collection of the singer "frozen to the best times" in connection with the pandemic. The fact is that Rihanna's collections are produced in Europe - her brand office is located in Paris, and factories in Italy. Because of the pandemic and the restrictions caused by it, the singer has not been continuing for several months. The last fenty collection was published last November, and the brand instagram account is not updated for a month.
In addition, Rihanna has its own brand of decorative cosmetics Fenty Beauty and Fenty Skin face leaving line.