Rihanna and French LVMH company decided to temporarily suspend the work of the Fenty fashion house, which singer founded two years ago.
Representatives of LVMH noted that the decision was mutual and the release of new clothes was frozen "before improving the conditions." The Rihanna collections are produced in Europe - the office of her brand is located in Paris, and factories in Italy. Because of the pandemic and the restrictions caused by it, the singer has not been continuing for several months. The last fenty collection was published last November, and the brand instagram account is not updated for a month. Close Rirans noted that it is very upset about what is happening.
In addition to the clothing and accessories under the Fenty brand, Rihanna releases Savage X Fenty underwear, Fenty Beauty decorative cosmetics and Fenty Skin's leaving facilities - Pandemic singers affected these areas of business.
Rihanna signed a contract with the French Conglomerate LVMH in May 2019 and then entered the story as the first woman who founded her brand in LVMH, and the first color woman who took a high position in the company. Its successful Fenty line stood in a row with such famous brands like Céline, Dior, Givenchy, Fendi and others.