Cristiano founded several own brands, for example, CR7 - laundry brand and shirts for men and "Cristiano Ronaldo Legacy" - line of male perfume. Also Forward Madrid "Real" brought millions of partner contracts with global brands Nike and Tag Heuer.
One of the explanations of the commercial success of the football player is the competent promotion of products in social networks and knowledge of the laws of the Internet space. The number of Ronaldo subscribers on Facebook, on Twitter and Instagram exceeds 200 million. To this audience, Cristiano broadcasts well-thought-out hidden advertising.
So, in March 2016, Ronaldo published a video on social networks about how in a cafe every 10 seconds someone from the fans asks him to take pictures together. Cristiano does not refuse to anyone.
However, the purpose of this video was not only a demonstration of love for his fans. First, on the neck of Ronaldo, the ROC brand headphones - Cristiano is a co-owner of the brand, and secondly, Ronaldo in a conversation with a fan - the saleswoman of a perfume shop, mentions the brand of its perfumery water Cristiano Ronaldo Legacy.
It seems that hidden advertising is becoming increasingly popular in the Internet space, and the six-digit income of Ronaldo and its presence in all sorts of lists of Forbes does not leave doubts about its effectiveness.