And the Pirates of the Caribbean Sea 5, and "Malibu Rescuers" showed an extremely weak start at the box office. New "pirates", despite the stellar trio of Johnny Depp / Orlando Bloom / Keira Knightley, in the premiere weekend gathered only 62 million dollars in the USA, and "Malibu's rescuers" with Dune Johnson and Zak Efron fell at all, having collected only 18 million.
Both films even before reaching the rental were crushed by critics - the Rotten Tomatoes rating "Pirates" amounted to 31%, and "Malibu Rescuers" - only 19%.
Now the Insiders of the Edition of the Deadline say that Disney and Paramount are blamed in a weak start of new film directions, it is the fact that defeat reviews and are seriously thinking to move the press show on the release day of the film or cancel them completely. Since Disney and Paramount are included in the limited circle of the so-called Major, the largest film studios of Hollywood, they, theory, fully realize these changes. Paramount to Rotten Tomatoes and film crimits in general are special complaints: previously defeat critics of critics "Utopili" film "Ghost in the armor" with Scarlett Johansson, for which the studio pinned great hopes.
In March of this year, at the Sun Valley Film Festival Festival, Brett Ratner expressed out loud what is certainly thinking about themselves Many film makers - Ratner called Rotten Tomatoes, Aggregators of film critics, the "killers" of the film industry, which labels have not yet released films And "drown" them in the box office.
"The worst thing is in modern cinema culture is Rotten Tomatoes," Ratner said. "It seems to me that this is the killer of our business. I respect and admire the film critics. In my time, the film critic was one of the forms of real art. For her, an intelligence was required. Now it is just a digit. Composite indicator of the number of positive and negative reviews. And it is sad because the "Batman against Superman" assessment on Rotten Tomatoes was so low that she threw on the shadow to the film, which was incredibly successful. "
"Rotten Tomatoes Evaluation is a total indicator, no one really knows exactly what he means at all, and he is not always correct. I have seen a lot of truly wonderful films with disgusting assessment on Rotten Tomatoes. "
A source