Cameron is not enough to be a face fashion brand. She wants to take part in his life, so I acquired a part of the shares of Plv Studio Inc, a leading brand. "I'm not engaged in the presentation of the brand. This is completely different, "explained Diaz. - I am interested in the opportunity to influence the brand and on his advertising campaigns. I love the fashion, it is most of my life. People look like I wear. And it affects the fact that they themselves will then wear, because our world works so. I know what is capable, and I understand when something is very important for me. I will try my best and hope for the best result. "
The actress will be directly involved in creating new collections, and will also control marketing and advertising issues. "Pour La Victoire gives me the opportunity to create something out of time. I want to learn a lot about this business. I wonder how to know how collections are created. There is such a word - "fun." I would like to say that it would be fun, but in fact everything is much more serious. "
The first collection of Pour La Victoire under the leadership of Cameron Diaz is expected in the spring of 2014.