"Trolli is a brand with more than a fifty-year-old story, and we are pleased that this legendary brand will enter the DreamWorks Animation family. We have big plans for this franchise. Trolls are one of those rare, proven, universal brands adored by many, and not only children. This is a wonderful opportunity to restart this brand, "said the representative of the studio.
The Troll doll was born in 1959, when the Danish fisherman and the woodcutter Thomas ladies, too poor to buy a gift for Christmas with his little daughter Lyla, cut out for her Troll's doll, which was the hero of many Scandinavian fairy tales. He could not think that this doll would be so popular in the 60s. The Troll doll survived the revival in the 90s and in 2003. Their cute faces and bright colored hair continue to conquer the hearts, and many collectors are chased over the most rare of them.
Now DreamWorks Animation has become the only worldwide right holders of a trademark on the dolls of trolls, with the exception of Denmark, the birthplace of trolls, where the trademark is owned by Dam Things. So, with the release of the film DreamWorks Animation will also earn an impressive amount on merride dolls.