For the topic of its new video, the brand decided to use the tradition to decorate showcases and buildings to the new year. In a commercial called "Light, camera, holiday" Selena Gomez participates in listening. She competes with animated animals for the right to become part of the holiday shop window COACH. In a funny atmospheric video, the singer is confessed in love for the owls, and Lisa claims that she is allergic to all people, including those famous.
In a photo shoot for an advertising campaign, the emphasis was decided to make brand on accessories. The village of Selena comes out of a vintage car against the background of a snow-covered, burning with electric lights of New York garlands. On the lap she holds a golden bag Parker, which buyers will soon be able to purchase in official stores Coach.