The nearest Sunday will be very exciting both for sports fans and for marketers of the largest brands. In Miami, Superbul-2020 will be held - a decisive game that will determine the champion of American football. And since the match will watch millions of spectators from all over the world, companies prepared a completely special creative advertising for them.
It became known that Brian Craneston ("In all serious") and Tracy Ellis Ross ("C.S.I. Scene"), who carefully reproduce one of the most famous horror scenes in the history of cinema, are involved in the Mountain Dew Zero Sugar. We are talking about the screening of the novel of Stephen King "Lights", in which the action unfolds in the village of the evil ghosts of the hotel.
In the film Stanley Kubrick Jack Nicholson played gradually converging crazy Jack Torrance, who eventually conceived to kill his family, and decided to start with his wife. She hid in the bathroom, and the scene in which the jack drove the hole in the door is trying to look inside, just became the basis for memes and parodies.
It is her in the new advertising of Mountain Dew Zero Sugar depict Cranston and Ross. True, everything ends well. Although Brian's hero, as it should be on the canon, rubs the door to the ax, as a result it turns out that he just tried to offer his wife to try a new drink. She, of course, initially frightened, but did not give up from the treats. True, who would have come to a person with an ax?
By the way, the new advertising campaign of Mountain Dew is called "as good as the original, maybe even better," she is not limited to a roller with a slightly insane Cranston. Earlier, a short video appeared on the network, which reproduces another scene of "radiance" - the one where the main character is trying to print his novel. Of course, a bottle with a drink is located next to the printed machine.
It is also expected that during the Super Mountain Dew, there will be other characters in the "radiance" - an imaginary friend Danny Torrance named Tony and terrible ghost twins living at the Overluk Hotel.