De wike ripte it reklame-kontrakt mei H & M en beskuldige it merk yn rasisme

Anonim

"Ik waard moarns wekker en testen in echte skok fanwegen dizze advertinsje. Ik bin djip misledige en net mear mei H & M wurkje, "," ferkeapet Abel. Fertsjintwurdigers fan it bedriuw reageare fuortendaliks op dit berjocht en hastich om apologize te freegjen: "Wy leauwe yn in ferskaat en universele tagonklikens. Wy sille ús ynterne praktyk opnij meitsje. " Wat sil dernei barre mei de wike en H & M-gearwurking is noch net bekend. Tegearre hawwe de muzikant en it wrâldwide merk al twa kolleksjes frijlitten, de lêste wêrfan ferskynde yn 'e hjerst fan ferline jier op' e hiele falte.

Tegearre mei de wike mei H & M, de raper G-Eazy, dy't syn beslút yn Instagram ferklearre yn Instagram, deselde "Racist" ôfbylding fan in advertinsjekampanje.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

Публикация от G-Eazy (@g_eazy)

Lês mear