Shroich an tseachtain ar an gconradh fógraíochta le H & M agus chuir sé isteach an branda i gciníochas

"Dhúisigh mé ar maidin agus thástáil mé fíor-turraing mar gheall ar an bhfógra seo. Tá cion mór agam agus ní bheidh mé ag obair níos mó le H & M, "scríobhann Abel. D'fhreagair ionadaithe na cuideachta láithreach don teachtaireacht seo agus rinne sé leithscéal a ghabháil le leithscéal: "Creidimid in éagsúlacht agus in inrochtaineacht uilíoch. Déanfaimid athbhreithniú ar ár gcleachtas inmheánach. " Níl an rud a tharlóidh in aice leis an gcomhoibriú seachtaine agus H & M fós anaithnid. Le chéile, tá an ceoltóir agus an branda domhanda tar éis dhá bhailiúchán a scaoileadh cheana féin, agus bhí an ceann deireanach le feiceáil ar na seilfeanna i titim na bliana seo caite.

Dhúisigh sé seo an mhaidin seo agus náire air leis an ngrianghraf seo. Táim an-sásta agus ní bheidh mé ag obair leis @hm. Níos mó ... pic.twitter.com/p3023iyzab.

- an tseachtain (@Theweeknd) 8 Eanáir, 2018

In éineacht leis an tseachtain le H & M, an Raper G-EAZY, a mhínigh a chinneadh i Instagram, an íomhá "ciníoch" céanna d'fheachtas fógraíochta.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

Публикация от G-Eazy (@g_eazy) Янв 9, 2018 at 3:12 PST