Dalilin abin kunya ya zama algorithm don zabar shawarwari. Dan jaridar da aka yi bayanin cewa a wasu wasiku, an nuna jarumawa baƙi zuwa finafinan, wanda a cikin fim da kansu suke yin aikin sakandare. Josez ya ɗauki shi ya zama mai amfani da mai amfani, don ya danganta da launin fata, don jawo hankalin sa zuwa wani takamaiman fim ko jerin talabijin.
"Wannan shi ne abin da nake so in ga fim tare da Baƙin Amurkawa a cikin jagororin jagoranci," in ji dan jaridar. A matsayin wata misali, ta haifar da aikin "kamar Uba", a kan wasiƙar da fararen fata ke nuna, kuma a ɗayan - ƙananan baƙar fata.
Netflix ya amsa da zargin kuma ya yi bayanin cewa algorithm na bada shawarwari ya samo asali ne kawai akan abubuwan da masu sauraro, kuma ba a cikin jinsi ba. Yawancin masu kallo sun bincika shafukan su kuma sun tabbatar da aikin da ya dace. Don haka, ɗayan masu amfani da aka gaya cewa bayan kallon wasan ban dariya tare da ɗan ɗan wasan Marlon Wayans, akwai canje-canje a cikin jerin shawarwarin. A masu buga fim ɗin "mai sauri da fushi" da jerin "mafi kyawun" salus "fari haruffa, akwai ƙananan haruffa.