Chetakwa, ụbọchị nke ọzọ, a na-akọ akụkọ banyere netwọkụ ahụ, onye bụ isi nke Anna Hilkevich ghọrọ. Nke bụ eziokwu bụ na Hilkevich zụtara akpa aka na-eji eji eji eji eji ejiji 140,000 na tsum, nke yinye ụdọ ahụ dara n'ụbọchị mbụ. Onye na-eme ihe nkiri dere dere post na microBlog ya ma na-ebo Tsum na a na-ere ngwaahịa adịgboroja. Ma mgbe ahụ, ijikọ echiche nke ụlọ ejiji banyere ọnụnọ nke ngwaahịa a na mkpokọta, wetara ịrịọ arịrịọ maka idu ndú nke Tsum, na ibe na Instagram.
Agbanyeghị, Ksenia SOBCHK, o kpebiri na ya ga-ekwu na isiokwu a, wee tinye aka na esemokwu ahụ. Nwamba nwoke, na-ekwu na netwọọkụ Instagram, kwuru na adreesị nke Hilkevich. Na MicroBlog, Ksenia dere nnukwu ozi nke, n'etiti ihe ndị ọzọ, na-ebo Anna na-ewu ewu ma na onye na-eme ihe nkiri anaghị aghọta atụmatụ ọrụ onye mmepụta ahụ. "Monelsdị azụmahịa nke ụfọdụ nwere ike ịdị iche na ndị a gosipụtara na nchịkọta, ma ndịiche mpaghara ahụ dịkwa."