Loweruka, mwana wamkazi wa Madonna, Chifini Mersey James adakwanitsa zaka 15. Banja lotsogozedwa ndi munthu wotchukayo adapita pa malo osungirako malo. Kampaniyo idalowa ku woimbayo - Akhlamalik wazaka 26, yemwe ndi wovina mu Gulu la Madonna. Nyenyeziyo ndi mayi wamkulu, motero kampeni yomwe ili pakiyo idapezeka kuti ikadzaza.
Pamodzi ndi ochita chiwerewere cha zaka 62 pa tchuthi chowongolera, ana aang'ono anali a David wazaka 15, masheya a zaka 8 ndi Esitere. Komanso, wotchukayo ali ndi ana okalamba - a Lourdes (wazaka 24) ndi Rocco (wazaka 20), sanagwerere mafelemu, chifukwa mwina sanali patsikuli.
Chifundo chidawonetsa luso lawo lodzigudubuza ndikugwada ndi abale ndi alongo awo, komanso adalandira mkate wodabwitsa komanso ma balloon oyambilira okhala ndi chinsinsi. Madonna adasaina vidiyoyi ndi mawu akuti: "Umu ndi momwe timakondwerera tsiku lobadwa la ChiFondo James. Pophunzitsa ngati nkhondo! ". Mu nyimbo "mfumukazi ya nyimbo za pop" idavala thukuta lamtambo. Mu chithunzi chimodzi chomwe choimba chomwechi ndi HEFS mwana wawo wamkazi. Komanso pa mafelemu omwe tingaone momwe mersi amaphunzitsa mapasa okwera ma skateboards.
Madon anatengera chifundo James mu 2009. Ana ena olera anakaonekera m'banja la Aseriyi kuyambira 2006. Loyamba linali David Gran, ndiye chifundo, ndipo mu 2017 Banja lidakonza masamba a Esther ndi Stella.