Kanemayo "Ena" ndi Kicole Kidman potsogolera Alejandro Amenbar pazinthu zake mu 2001, nthawi yomweyo adayamba chipembedzo. Anasonkhanitsa madola 210 miliyoni pa bajeti ya 17 miliyoni ndipo analandila mphoto 8 Goya, analoge a ku Spain ku American Oscar.
Malinga ndi zosangalatsa za tsiku, zochokera ku Los Angeles, zalandira ufulu kuwombera. Panalibe zolengeza pano, ndani adzalowe nawo gululi, koma polojekitiyi idapangitsa chidwi chachikulu ndi ochita masewera olimbitsa thupi komanso ma studio akulu.
Dongosolo la kampaniyo ndikuphatikiza mzere wa chithunzi choyambirira ndi wamakono. Malinga ndi wopanga Rena Tab, pali "chofananira" chachilendo pa filimuyo komanso zenizeni za masiku athu okhudzana ndi mliri wa coronavirus. Anati:
Ndizosadabwitsa kwambiri komanso zachilendo momwe kanemayo adaleredwa ndi filimuyi tsopano: kudzipereka, kudziyika nokha, paranoia, mantha, ofuna kwambiri kuteteza ana awo. Sitikudikirira kuti tithetse zinsinsi za munthu wamkulu wa ndegeyo, omwe ululu wake umapangitsa kuti omvera azimvera iye filimuyo.