Warner Bros., yomwe pafupifupi zaka 20 zapitazo idatulutsa filimuyo "malingaliro onyoza", okonzeka kusokoneza kwambiri. Studio inamaliza mgwirizano ndi sinema ndipo tsopano ndingathe kulosera zamtsogolo zamakanema anzeru.
Kukula kwa Smart Kutengera deta yoyambira, yomwe imaphatikizaponso mayina a ochitapo zomwe adachita powombera, ndipo njira zina zofunika zimalosedwera, pomwe ma risiti omwe alandila ndalama angawerengedwe mu gawo limodzi kapena china. Malinga ndi Cinelytic, pulogalamu yake yatsopano imathandizira kuchepetsa nthawi yomwe nthawi zambiri imagwiritsidwa ntchito pantchito yokhazikika. M'malo mwake, kanema wa filimuyo amatha kuyang'ana pa kupanga malingaliro othandiza polimbikitsa makanema.
Monga mmodzi wa Purezidenti Wochita modabwitsa ma bros anati, "Makampani ayenera kusankha zochita zambiri komanso momwe angatulutsire Cinecation, motero mungawakope omvera.
Pakadali pano, sizikumveka ngati nzeru zazikulu zimapangitsa mafilimuwo Opambana, koma mwina angathandize kampaniyo kuti idziteteze kuphwanya zolephera. Zowona, simuyenera kuyiwala kuti mawu omaliza adzakhala kumbuyo kwa anthu, chifukwa chake, pankhani ya "galimoto yabwino" siyikulondola.