Kumbukirani, tsiku linanso lofalitsidwa kwenikweni lidayamba pa intaneti, yemwe adatenga nawo mbali yomwe Anna Hilkevich adakhala. Chowonadi ndi chakuti Hilkevich adagula hafugzag yamakono ma ruble a ma ruble 140,000 ku Tsum, yomwe unyolo udagwa unyolo tsiku loyamba. A Sepress wochita zigawenga adalemba positi mu acroblog ndikuimbidwa kuti Tsum omwe anali kugulitsa zinthu zabodza. Komano, kunena za oyimilira kwa nyumba ya mafashoni za kukhalapo kwa izi m'gululi m'gulu la Tsum, patsamba lomwelo ku Instagram.
Komabe, Ksenia Sobchak, adaganiza kuti alinso ndi nkhaniyi, ndipo adalowererapo. Mphendele mphero, komanso kudzera pa Instagram Network, adalankhula m'ma adilesi a Hilkevich. Ku Microblog, Ksenia analemba uthenga waukulu, pakati pa zinthu zina, kumuimba mlandu Ana pamtundu wamasewera ndi kuti wochita seress samvetsa mapangidwe a bizinesi ya Erose. "Mitundu yamitundu yazinthu zimasiyana kwambiri ndi omwe adawonetsedwa, komanso kusiyana kwa zigawonso," amayi omwe adalemba.