Nyenyezi za Hollywood zidzazungulira ndipo kuchepa kwa zaka zambiri zidalowa nawo magawo a tulo tambiri padziko lapansi ("otseguka akulu otseguka"), omwe adapangidwa kuti athandize mamiliyoni ambiri osowa pokhala ndi anthu osauka padziko lonse lapansi. Cholinga cha zochitazo ndikutenga ndalama mu thumba lofunika ndikutithandiza chidwi ndi magazi. Zochitika mu chimango cha "biiberdernation" yakonzedwa kwa Disembala 7 ndipo lidzachitika padziko lonse lapansi.
Mu kanema wokhalapo, smith akuti:
Ganizirani osachepera mphindi imodzi kuti pali nyumba yanu. Kwa ine, nyumbayo imatanthawuza kulankhulana. Awa ndi malo omwe banja langa likupita. Ndi banja lomwe ndi gawo limodzi la nyumbayo. Koma anthu 100 miliyoni padziko lonse lapansi amakhala m'malo omwe amatha kuyitanitsa nyumba yawo.
Kodi nyumba imakutanthauzanji kwa inu? Mwina ndi chilimbikitso & chitetezo, kapena banja & chikondi. Koma pali anthu 100m osapita kwina kudzaimbira foni. Lowani nawo Smith, dame Helen Mirren & CRIS Martin poitanitsa kutha kwa dziko lapansi #Miveness.
- Madziko Lonse Lalikulu (@Bigs Skytauts) Ogasiti 22, 2019
Kulembetsa tsopano. https://t.co/ojwrfikoch#Bigs sleald Pic.twitter.com/andh1zsvzz.
Tikukhulupirira kuti anthu osachepera 50,000 adzalowa m'misewu kuti atenge nawo mbali zokhala ndi anthu osowa pokhala,
- imawonjezera Mirren.
Malinga ndi chidziwitso chovomerezeka, Smith idzawonekera ku New York nthawi zonse nthawi yayitali kuti awerenge nkhaniyo usiku kwa nthawi yausiku kwa ophunzira, pomwe Mirry akumana ndi gawo lofananalo ku Trafalgar ku London. Zochitika zoterezi zidzachitika m'mizinda 50 padziko lonse lapansi.
Wopanga "Jighbirnation" Josh Little, akuti cholinga cha zomwe achite ndikuti ophunzira ake amadzimva kuti "m'malo mwa iwo akudutsa."