Posachedwa, nyenyeziyo imawonetsa "banja la Kardashian" lidakopeka kale ndi chochititsa chidwi ndi plagiar. Mtundu wa Brand Nova anaba mahosi ake a mphezi za Mugler 1998, koma Kim adamwalira ndi mtundu uliwonse ndikuti adzakhala woyenera kudzakhala ndi ma fackals kuti agulitse ndalama zambiri. Mabulosi okwera ali ndi chidaliro kuti kim amagulitsa zitsanzo za kampaniyo ndikupeza phindu labwino kuchokera pamenepo. Amanenedwa kuti mafashoni a Nova amadziwika kuti m'mitundu yawo pali zithunzi zonse zodziwika za alongo a Carner, omwe nthawi zina amakhala otsika mtengo.
Tsopano "Goldege" ya Kardashian idakopeka ndi zosokera, ndipo apa nyenyeziyo idalekerera kale. Kim anaganiza zokamiza kampaniyo, ndikuchira madola miliyoni miliyoni kuchokera kwa iwo. Otsatsa adakoka fano ndi mavalidwe a Kardashian madiresi otsatsa, omwe, malinga ndi nyenyezi, amayambitsa ogula kuti ayambe kusefukira.
