A Rihanna wazaka 31 ndi mwini wake wochita bwino kwambiri, amapanga zovala zamkati ndi zodzikongoletsera. Pakadali pano, woimbayo adasankha kuyesera Yekha mu zovala, ndipo angaganizedwe kuti chopereka chake choyamba chikhoza kuchita bwino. "Pambuyo pake ndinayamba kupanga mafashoni. Sindinkafuna kungokondwerera dzina langa ndikugulitsa layisensi kuti ndigwiritse ntchito. A Rihanna anauzanso pang'onopang'ono kuti ndikhale woyenera kulemekeza wopangayo.
Mawonekedwe ake adasinthidwa, kufatsa kwake kwasintha, ndipo kumapeto kwake adakumana ndi mgwirizano pa mgwirizano ndi Louis Vuitton Moet Hennessy (LVM). Nyenyeziyo idauza kuti ikapanga zovala zomwe zinali zokhazokha. "Tsopano ndili ndi mafomu athunthu komanso onyenga, choncho ngati sindingathe kuvala zinthu zanu, ndiye kuti zonsezi ndi zopanda tanthauzo, sichoncho? Ine sindine kukula kwakukulu, mu zomwe tasonkhana pali zinthu zina pa azimayi amitundu yayikulu, "Nyenyezi inanenanso kuti azimayi omwe ali ndi mavuto aliwonse ayenera kugwiritsa ntchito zovala zokongola.
