Nk'uko byatangajwe n'umuyobozi mukuru wa Sony Amashusho yimyidagaduro Tony Vikchikherra, studio yahisemo kutabyara amashusho menshi kubukode kugeza igihe inganda za firime kandi isi itazatsinda ingaruka za coronasic. IJAMBO RY'INTERVERY:
Ntabwo tugiye gukora amakosa kandi ntituzakuraho firime zihenze zidasanzwe kumasoko ningengo yimari ya miliyoni 200 kugeza igihe tuzi neza ko Cinema yongeye gukora muburyo busanzwe kandi bashoboye gufata umubare ntarengwa wabareba.
Ikigaragara ni uko Vikchikherra yohereje icyitegererezo hamwe na "impaka", nyuma yo kuvanga byinshi bikajya mu bukode, ariko guhatirwa kwishora mu mibare myinshi ikomeye. Noneho, film utegerejwe cyane Christopher nolan ntashobora kwerekanwa i New York na Californiya, aribigo bibiri binini bya Kinoryanka. Urebye ibi bihe, muri weekend ya mbere mu mpaka zo gukodesha abanyamerika zateranije miliyoni 20 z'amadolari. Kurwanya iyi nteka, igisubizo cya Sony bisa. Viktorierra yongeyeho:
Mu mezi atandatu ari imbere uzabona ibintu byinshi bitangaje kubera uburyo firime zizakorwa kandi zigurishwa. Ariko uko ibintu bimeze bisanzwe, tuzakuramo amasomo yingirakamaro nizere ko bizadufasha kugera kubintu byiza.
Bikwiye gushimangira ko imishinga ihebuje ya Sonyry izakomeza kugenda no kumwanya wacyo. Rero, bamaze ku ya 11 Nzeri, Urupapuro rw'Abaromani rw'umutima wamenetse "ruzarekurwa, no ku ya 22 Ukwakira, irekurwa rya firime ya animasiyo" kuvugana "bizarekurwa.