Ati: "Ubwiza" bwabaye bwa mbere bwemewe ku mugaragaro kaseti y'ibizaza mu gusoma Umuyobozi Tarissem Sinha. Umuyobozi mukuru wa Sitidiyo ya Sitido ya Ryan Cavanaf yagize ati: "Julia yari uwambere kandi yarwanywaga wenyine kuri uru ruhare. Ni icito, kandi nzi neza ko iki gikorwa kizabaho nk'abandi." .
Ubuyobozi bwuzuye urubura ntiraremerwa: ku bihuha ko Natalie Portman, Scarlett Johansson na Ann Hathaway atitabira guta.
Nkuko mubizi, hariho imishinga myinshi ihatanira muri Hollywood ishingiye ku migani y'abavandimwe ba grimm: urubura rwera n'umuhigi wa challing hamwe na Shachen bazarekurwa mu Kuboza 2012; Iterambere ririmo verisiyo ya Francis Louurenza "Urubura rwera na karindwi" muri studio ya Disney.
Ishusho ya Tardema Sinha izaba yagerageje gusiga umugambi umenyerewe, yibanda ku marangamutima no gusetsa no gusetsa imbonankubone: ibyo mu ntera ya Snow, isenya gufata Uwiteka mbi, yahisemo gufata Uwiteka ukuri kumushyiraho neza.
Kugeza ubu, umushinga uri mu cyiciro cya mbere cyo kubyara, kurasa bizatangira muri Mata, kandi Premiere ateganijwe muri Kamena 2012.