Umushinga wa serivisi ya Netflix "Umwami w'ingwe: Ubwicanyi, akajagari n'umusazi" byerekana ibisubizo bitangaje kuri urukurikirane. Nk'uko sosiyete isesengura Nielsen, iminsi 10 yambere y'Ikimenyetso, urukurikirane rwarebye miliyoni 34.3 zabareba muri Amerika. Ibirenze igihe cya kabiri cy '"imanza zidasanzwe", mu minsi 10 abantu miliyoni 31.,2 bagera kuri miliyoni. Ariko hari ukuntu munsi yigihembwe cya gatatu cyuruhererekane rufite ibisubizo bya miliyoni 36.3. Uburyo bwa Nielsen bukoresha ibitekerezo kuri TV gusa, gusiga ibitekerezo kuri mudasobwa cyangwa ibikoresho bigendanwa.
Serivisi ya Netflix ikoresha sisitemu yacyo. Abareba bafatwa nkaho barebye umushinga uwo ari wo wose aramutse amureba iminota irenga ibiri. Abanditsi b'ubuhanga buva mu kuba iminota ibiri - umwanya uhagije wo gufata icyemezo, ugomba kureba neza cyangwa atari byo. Mugihe kimwe, imiterere yibicuruzwa ubwayo ntabwo yitabwaho. Nyuma yiminota ibiri yo kureba, abareba basabwa nkuko bigaragara kuri firime cyangwa urukurikirane rwurusereko rwose.
Hamwe niyi gahunda yo kubara "umwami w'ingwe" uherutse gufata umwanya wa mbere mu mishinga yose yo muri Amerika. Inyungu z'abateze amatwi intwari y'uruhererekane rwa Joe Exotic cyane ku buryo mu gihe cy'inama y'abanyamakuru kuri Perezida wa Amerika Donald Trump, yasabwe kubabarira Exodoc. Trump yasezeranije gutekereza kuri iki kibazo.