Michael yashyizeho inyandiko mu iburanisha ry'ikinyamakuru cya Wall Street, aho yabwiye ejo hazaza h'inganda z'imyambarire: "Nkunda imyambarire y'imyambarire:" Nkunda imyambarire, kuko rero bigaragaza umwuka w'igihe, bityo bikaba bihinduka. Imyaka 30 ishize sinatekereza ko ntashoboraga gutekereza hano, sinshobora kwiyumvisha ko bizaba mu myaka itanu cyangwa 20. Nzi neza ko iterambere ryikoranabuhanga rizagira ingaruka kumyambarire, cyane cyane uburyo abantu bagura. Ubwiza bizahinduka ingenzi bidasanzwe, kandi tuziva mumyambarire yihuse. Mubyukuri, ikintu cyonyine kidahinduka muburyo ugomba guhora ukomeza imbere kugirango utaguma inyuma. "
Igishimishije, niba ibirango nkibi byiteguye kuri Zara, H & M na Topshop izuba rirenze Izuba Hishord, kuko aribwo bahagarariye iki gice? Wibuke ko ibintu nyamukuru biranga imiduka yihuse, cyangwa "imyambarire yihuse", ni uguhuza ibintu bigezweho no gukoporora imiti ihenze kubitanga ubuziranenge, ariko ibicuruzwa bihendutse cyane mu kugurisha ubuziranenge.