Rihanna na Sosiyete y'Abafaransa LVMH yahisemo guhagarika by'agateganyo imirimo y'imyambarire y'imyambarire, umuririmbyi yashinze mu myaka ibiri ishize.
Abahagarariye LVMh bagaragaje ko icyemezo cyafashwe kandi kirekure imyenda mishya "mbere yo kunoza ibisabwa." Icyegeranyo cya Rihanna cyakorewe mu Burayi - Ibiro bya ikirango cye biherereye i Paris, ninganda mu Butaliyani. Kubera icyorezo n'imbogamizi zatewe na yo, umuririmbyi ntabwo yakomeje amezi menshi. Icyegeranyo cyanyuma cya Enty cyasohotse Ugushyingo, hamwe na konte ya Brand Instagram ntabwo ivugururwa ukwezi. Funga Rirans yavuze ko birababaje cyane ibibera.
Usibye imyambaro n'ibikoresho biri munsi yikirango cya feri, Rihanna irekura umunyamahane wa X fenty yimyenda yimyenda yo kwisiga, ibikoresho byijimye byijimye hamwe nibikoresho biva mu ruhu - abaririmbyi bahugiye mu turere two mu bucuruzi.
Rihanna yasinyanye amasezerano na LVMH Conglomete yo mu Bufaransa muri Gicurasi 2019 hanyuma yinjira mu nkuru nk'umugore wa mbere washinze ikirango cye muri LVMH, n'umugore wa mbere w'amabara wafashe umwanya munini muri sosiyete. Umurongo wacyo watsinze uhagaze kumurongo ufite ibirango bizwi nka Céline, Dior, Handi, Fendi nabandi.