Tom Rotman, oo ah madaxa istuudiyaha sawirrada Sony, oo wareysi lala yeeshay wariyeyaasha Hollywood, ayaa sheegay in uu sii wado iskaashiga Studio iyo ka dib dhicitaanka qandaraaska hadda jira.
Waxaan rajeynayaa in tani wali ay dhici doonto. Tani waa ikhtiyaar ku guuleysta qof walba. Iyo Sony, iyo Disney, iyo marka ugu horreysa ee taageerayaasha filimka filim iyo shaqaalaha filimka. Laakiin waxa kaliya ee aan ka dhihi karo xaaladda hadda jirta ayaa ah in wareegga wararka iyo laxanka gorgortanka aysan had iyo jeer ku beegin. Mararka qaarkood warka ayaa ka horreeya dhacdooyinka.
Tom Rothman wuxuu intaas ku daray in ku lug lahaanshaha in Marvel ay ku lug yeelato abuuritaanka filimo ku saabsan dadka-caaro-ka-caarada waxaa si diiran taageerayaasheeda u qaatay taageerayaasha.
Waxay jecel yihiin in Kevin Faigi, madaxa istuudiyaha Marvel, uu soo jiitay shaqada. Waxaan ka helnay jawaab celin aad u wanaagsan dhagaystayaasha, waxaa naloogu casuumay inaan isku daraan dadaallada mar labaad, sida markii hore ay u soo baxday inay fikrad fiican tahay.
Ka dib markii lagu guuleystay kireysiga filimka "Spiderman: ka fog guriga" Walt Disney dib loo eegay shuruudaha heshiiska ee SONY. Hadda Disney wuxuu ka qeybqaadan doonaa maalgelinta gaashaanka, laakiin waqti isku mid ah waxay helayaan 25% faa'iidooyinka ka soo baxa alaabada la duubay. Loogu talagalay Disney, dhammaan xuquuqaha lagu sii daayo alaabta la xidhiidha ayaa hadhay.