Mkutano wa wiki ulipiga mkataba wa matangazo na H & M na kushtakiwa brand katika ubaguzi wa rangi

Anonim

"Niliamka asubuhi na nilijaribu mshtuko wa kweli kwa sababu ya matangazo haya. Ninasumbuliwa sana na si kwenda kufanya kazi zaidi na H & M, "Abel anaandika. Wawakilishi wa kampuni hiyo waliitikia ujumbe huu mara moja na haraka kuomba msamaha: "Tunaamini katika ufikiaji wa aina mbalimbali na ulimwengu. Tutarekebisha mazoezi yetu ya ndani. " Nini kitatokea karibu na ushirikiano wa wiki na H & m bado haijulikani. Pamoja, mwanamuziki na brand ya kimataifa tayari imetoa makusanyo mawili, ambayo ya mwisho yalionekana kwenye rafu katika kuanguka kwa mwaka jana.

Pamoja na wiki na H & M, Raper G-Eazy, ambaye alielezea uamuzi wake katika Instagram, mfano wa "racist" wa kampeni ya matangazo.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

Публикация от G-Eazy (@g_eazy)

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