NgokukaBloomiberg, inkampani yefilimu ye-MGM yayikulungele ukuthengisa amalungelo okubonisa ifilimu yakhe "hayi ixesha lokufa" i-Netflix, i-Apple okanye i-Apple okanye i-Apple ye-Apple, kodwa i-Apple iguqukele kubathengi abanokubakho. Ngokunxulumene ne-Coronavirus ye-Coronavirus, ukukhutshwa kwefilimu elandelayo malunga ne-James Bondin Bondy kwakufuneka idluliselwe ukuba ibe yimveliso ngelahleko ukuya kuthi ga kwi-50 yezigidi zeedola, i-MGM ibonelela nge-feat "hayi ixesha Ukufa "nge- $ 600 yezigidi. Kwangelo xesha xa uphendula kwisicelo seentlobo, inkampani ngokwayo ivisile olu lwazi:
Amarhe awazigqabaza. Le filimu ayithengiswa. Ukukhutshwa kwahlehliswa kwanga ngo-Epreli 2021, ukuze kungakhethi thuba ukubona le filimu kwiscreen esikhulu.
Ngaphandle koku, bangaphakathi kwi-insistrider ukuba uthethathethwano phakathi kwe-MGM kunye nemivimbo ephambili yayinendawo. Nangona kunjalo, ukupheliswa kwentengiselwano ithintelwe kungekuphela ixabiso lamalungelo efilimu, kodwa ezinye izinto. Inyani yile yokuba irente yaphesheya "hayi ixesha lokufa" linikezela indalo iphela, i-MGM kuya kufuneka ihlawule iStudio yonke inkcitho. Ukongeza, akunakwenzeka ukuba ungathatheli ingqalelo iimfuno zempawu ezidumileyo njengomhlaba owaziwa ngumhlaba kunye ne-peinen, etyalwe "ngokubala" ngokubala umntu oza kukhutshwa kwirenti yorenti.
ERussia, i-Premiere ye "hayi ixesha lokufa" kufuneka lenzeke ngo-Epreli 1, 2021.