I-LI Morrist iNgcali yeNgcali, kule minyaka ilishumi elinesihlanu idlulileyo, esebenza kwiifilimu malunga noJames Bond, kudliwanondlebe nefilimu ewonke yathetha malunga neseti yefilimu "hayi ixesha lokufa." Sithetha ngobuqhophololo xa sinezantya esingaphezulu kwe-95 yeekhilomitha iiyure ngenqwelomoya kwinqwelo-mafutha ngodonga, usebenzisa i-staircase yelitye njengebhodi. Okubangela umdla kukuba, abaphulaphuli sele beqhelekile kwaba bantu, kuba babandakanywa kwi-trailer yefilimu.
UMorrison waxelela ukuba iilitha ezingama-8400 zaseCoca-Cola zazifuneka ukuba zenze eli nkohliso-isiselo saphalwa kwenye yezitrato zase-Italiyane sase-tera kwindawo apho uDaniel Draigl wafika emhlabeni emva kokutsiba kwisithuthuthu. UMorrison wachaza ukuba i-cola yebhulorho "ye-cola" iba yinto enamathelayo, iya kuthi ibonelele ngokubamba kakhulu kwaye inciphisa umngcipheko wokuqhuba:
Ndichithe malunga namawaka ama-60 amawaka e-eur yokuthulula i-coca-cola kunina. Ndikhe ndagqibela ukutshiza i-slippery kwindawo ye-coca-koloi ... xa iyeza yonke into, ijongeka icocekile kakhulu.
Okubangela umdla kukuba, uhlahlo-lwabiwo mali "hayi ixesha lokufa" liqikelelwa kwi- $ 250 yezigidi, kukhuselekile ukuthi ukuthenga amawaka angama-31 eelitha ye-Coca-Cola kukude kakhulu kwimveliso .
I-premiere ye "hayi ixesha lokufa" licwangciselwe i-Epreli 1, 2021.