Ngo-2019, uRobert Rodriguez wakhutshwa kwizikrini ezisekwe kwi-manga yukito chiro " Ifilimu eqokelele ngaphezulu kwe-400 yezigidi zeedola kwi-ofisi yebhokisi, ifumene amagama atyunjiweyo kwipremiyamu ye-Oscar kwaye wafumana umkhosi weekomiti ezizinikele kubalandeli. Umkhosi ngokwesimo seLizwi. Abalandeli "abanobhala" bazibize ngokuba "ngumkhosi wezihlobo". Kunyaka ophelileyo, wachitha izabelo ezininzi ezifuna ukukhupha ifilimu yefilimu. Ngexesha lombuso we-Oscar ye-Oscar kwikhaphethi ebomvu, inqwelomoya ngeposta enemfuno yamacandelo okuqhubeka.
Kwaye akude kangako, umkhosi wama-aling walungisa i-Flash Powel. Inethiwekhi ye-Twitter idlulise iphulo lokufikelela kubo bonke abalandeli befilimu yokushicilela nge-1 ka-Okthobha ngefowuni yokucwangcisa umfanekiso ophindaphindiweyo. Abalandeli bakholelwa ukuba abanye ababukeli banokuphupha ifilimu, kwaye ngenxa yoko abazange bayixabise ngokupheleleyo. Kwaye ndiyathemba ukuba kwimeko yempumelelo yokuphuculwa kwefilimu ephindaphindiweyo, iDisney iya kuba nomdla kumbono we-sikvel.
Ngokuchasene nemvelaphi yokudluliselwa kwesininzi kwifilimu yeNkulumbuso, i-cinemark cinema ithathe isigqibo sokutshintsha ifilimu "Alita: ifilimu yemfazwe". Ukuza kuthi ga ngoku kwakungekho sibhengezo esisemthethweni, kodwa yonke into iya kwinto yokuba enye inethiwekhi enkulu ye-cinemas ye-AMC iya kujoyina ukukhuthaza. Iwebhusayithi yeNkampani ibonise iphepha elinefilimu "Alita: I-Anger Anger" kunye nomhla wePrimeere, ka-Okthobha 30. Ngenxa yoko, "uMkhosi weAlita" waphumelela uloyiso oluqinisekileyo.