Wonke umntu uyonwaba ngexesha lokuhlala. Umlawuli "ukhasa i-anbhlel: Imvelaphi yobungendawo" uDavid Sandberg wangena kwi-YouTube i-Moder yeMfuzi yeMfuziselo kathathu. Kumagqabantshintshi, wacebisa abaphulaphuli ukuba babukele ifilimu ngobumnyama obugcweleyo kunye nesandi esijijekileyo. Kwimiselo yokufota, kwakungekho mfuneko yokuba aphule ulawulo lokuzibhukisha, eyona ndima iphambili kwifilimu yenziwa ngumfazi wakhe uLotta elahlekileyo.
ISandberg yinkosi eyaziwayo yokwenza iifilimu ezimfutshane ezoyikisayo. Ifilimu yakhe yefilimu yangaphantsi ("ngaphandle kokukhanya" okanye kwezinye iinguqulelo "kwaye ubuye ...") yathandwa kakhulu yinkampani yefilimu ye-cinema ye-cinema ye-cinema inike ukuba isuse ifilimu epheleleyo kule iyelenqe. Ke uMlawuli weXesha kwiMovie epheleleyo. Ngohlahlo-lwabiwo mali lwe- $ 5 yezigidi, ifilimu iqokelele ngaphezulu kwe-148 yezigidi.
Emva kwempumelelo yokupeyinta, amahemuhemu abonakale ukuba uza kuba nomlandeli. Mhlawumbi ingqesho yeeprojekthi zomlawuli zefilimu DC ayivumeli ezi zicwangciso ziphunyezwe. Emva koko ifilimu entsha emfutshane inokujongwa njenge-subring-up ngaphambi kokudala enye eyoyikekayo.