Ngaphambi kokufikelela kwizikrini zefilimu yeminyaka, i-franchise malunga ne-James Bond ishiywe iinyanga ezimbalwa, kwaye i-robs malunga nokuba ngubani oya kuthi ga kwi-uperhpin elandelayo, ngakumbi nangakumbi. Ukuza kuthi ga ngoku, uJames Norton, udume ngongceli weTV yolwaphulo-mthetho BBC McMAFia, waza wathandana.
Njengoko bekugqitha, i-Actor kumahlelo ayo iqinisekile kwaye yakwazi ukuqaphela idinga elizayo ngexesha lombhiyozo woNyaka oMtsha nabahlobo. Inani leentlanganiso ezifihlakeleyo ezazichitha iNorton kunye nemveliso franchise barbara broccoli ziyathetha.
Phantse iminyaka emibini, abalandeli 'baqikelela ukuba ngubani umntu oza kuba yiarhente elandelayo 007 de i-rochard yefilimu ichaze bonke abagqatswa abatsha, kubandakanya i-richard elben kunye ne-idris elba. Kwaye kucacile ukuba uEva wacaca ukuba yayinguNorton owayelungele, ngokutsho kothotho lweefilimu malunga nebhotile, umlingisi kwindima ebalulekileyo.
Kuyinyani, ayaziwa ukuba ikhontrakthi sele igqityiwe ngokusemthethweni. Kwaye kusengqiqweni ukugcina olu lwazi lufihlakeleyo, kuba luya kuba lusizi ngakumbi ukukholisa abalandeli ngeendaba emva kokuba ifilimu "hayi ixesha lokufa" liya kuboniswa kwi-cinemas. Inomdla wokwazi ukuba kolunye udliwanondlebe lukaJames wathi uJames akhankanye ukuba uyathanda ukungcamla i-martini eyomeleleyo, ngenxa yoko ingaba luhlobo lwe-Ista kubo bonke abafundi abanomdla.
Khumbula, uDaniel Craig, owayenethuba lokudlala iarhente eyimfihlo kwiifilimu ezintlanu, sele eqinisekisile ukuba ushiya iposti yakhe. I-premiere ye "hayi ixesha lokufa" licwangciselwe ngo-Epreli 2.