Bobathathu baqondayo ukungavumi kwenguqu eninzi kwishishini lefilimu yanamhlanje.
UJames Camer uqinisekisile injongo yakhe eqhubekayo yokususa i-Avatar esebenzisa inqanaba lezakhelo eliphezulu (ukusuka kwi-48 ukuya kwi-60 ngomzuzwana) kuye kwamkelwa ngokwesiko. Umlawuli uthi ziphikisana ukuba ezo zinto zibangela ukomeleza imvakalelo yokwenyani, ezivela kumbukeli:
"Itekhnoloji ye-3D luhlobo lwefestile kwinyani, kwaye ukudubula ngesakhelo sesakhelo esandisiweyo kukukwazi ukususa iglasi kule windows. Ngapha koko, le yinto yokwenene. Inyani yenyani. "
I-Treat Sordes oopopayi oopopayi iJeffrey Katzenberg yathi isebenza ukuphucula inkqubo yokuqhubekeka kwekhompyuter yoopopayi, itsiam " Ngoku ii-ovist zichithe iiyure ezininzi, okanye iintsuku, ukuze zifumane iziphumo zomsebenzi wabo. Kodwa ngokuqaliswa kwento entsha, amagcisa aya kuba nakho ukwenza kwaye abone umsebenzi wabo ngexesha lokwenyani.
UKatzenberg uthi: "Le yinguqu yokwenene," yatsho iKatzenberg.
UGeorge Lucas, exoxa ngenkqubo yenguqu ukusuka kwi-2D ukuya kwitekhnoloji ye-3D, wathi: "Sisebenza kolu tshintsho phantse iminyaka engaphaya kwesi-7. Le ayisiyongxaki yezobugcisa, kodwa imfuneko yokutsala abantu abaneempawu ezinetalente. Le yitekhnoloji engafunekiyo. Kwaye ukuba ufuna ukuyisebenzisa, kufuneka uyenze ngokuchanekileyo. "