NgoSeptemba kunyaka ophelileyo, uJustin noHay bajonga ulwalamano lwabo. Imodeli ayizange ihlawulwe kuphela kwinethiwekhi zentlalo, ithathe igama lomlingane, kodwa ikwazama ukuyisebenzisa ngeenjongo zorhwebo. Ngo-Epreli, kwaziwa ukuba inkanyezi ifake isicelo sokubhaliswa kwe-bieber bieber bieber, eyacetyelwe ukuvelisa i-cosmetics. Nangona kunjalo, abameli be-U.S. I-Patent kunye neMarkmarking yasala isicelo, kuba i-bieber sele inayo le brand.
NgokukaJared nje, imvumi eneminyaka engama-25 ubudala ifumene amalungelo okuthambisa ngegama elithi Bieber ngo-2003, xa wayeneminyaka eli-9 kuphela ubudala. UHalee wakhawuleza ukubhalisa uphawu lwentengiso ngenxa yokufana nokudideka, nangona iminyaka eyi-16 phantsi kwegama lombhali, hayi ilopi enye, i-seap okanye i-shampoo ayikhutshwa. Kule meko imeko iya kwenza - ayaziwa. Ngokweengxabano ze-tabloid, ineendlela ezininzi zokwenza izinto: ukuvelisa i-cosmetics phantsi kwegama elahlukileyo, cela uJustin ukhuphe inkampani yakho okanye ushiye umgca wokukhululwa kwimpahla yokunxiba.