KwiQonga lezoQoqosho lweHlabathi lika-2019, kwafunyanwa ukuba ubuntu baselwandle buvelisa iitoni ezingaphezu kweplastiki, malunga ne-8 yezigidi zeetoni eziwela elwandle. Iimveliso zononophelo lomntu zinokuba ngumthombo we-microplasty ebizwa ngokuba yi-microplasty, eqokelelwa minyaka le kuLwandlekazi lweHlabathi, lihlala ezantsi kwaye lingene kwimeko ye-ecosystem.
Kungenxa yoko le nto uphawu lwe-Nivea lukhathalela isizukulwana esizayo kwaye ukusukela ngo-2011 ukhuthaza intanda-bulumko yophuhliso oluzinzileyo ngokukhetha icandelo "Ukuzinza" kwibhloko ye-Biersdorf yeLizwe le-Beersdorf yeHlabathi eyahlukileyo.
Kulo nyaka, i-Brand iphinde yaqala ifomula le-11 ye-geserbrady ye-biodegraphid-kwimbuyekezo yayisetyenziswa ezinye iindlela: selupelose, i-silicon diokside kunye ne-castor wax. I-seluplose-impahla yezinto eziphilayo, equlethwe kwiintsinga zezityalo. I-Silicon Dioxide ekuqulunqweni kwekhemikhali iyafana ne-quartz sand, kwaye i-castor wax yindawo yendalo, ye-biodegraphid enobunkunkqele.
I-Nivea ikwahlawula ixabiso elibalulekileyo lepakethi yendalo. Kukuphinda isebenze ngokutsha phantse i-100% kwaye ingadluliselwa kumanqaku okufumana izinto zesekondari. I-brand izama ukuveliswa kwemveliso yokupakisha kwiplastiki ehlaziyiweyo, eya konyusa ipesenti yokupakisha, ukunciphisa ifuthe labo lokusingqongileyo. Ngo-2020, i-Brand iphinde yaqala ijeli yomphefumlo "Ukutsha kwe-peany" kunye nefomathi ehlaziyiweyo kunye nephakeji equka i-96% yeplastiki ehlaziyiweyo. Ngowama-2022, i-geli ye-gena yeshawari ekupakishe kwiplastiki ehlaziyiweyo iya kuba ngaphezulu nangakumbi.
"Ngoku intanda-bulumko yenkampani ivakala ngolu hlobo lulandelayo:" Ngenkxalabo malunga nolusu - luthando ngeplanethi. " Ukunyamekela ulusu yeyona nto iphambili kuthi, esiye sabanjwa kangangeminyaka eli-100 kwaye siqhubeke siphuculwe kolu lwala sisebenzisa onke amava aqokelelweyo. I-Nifaa-Inombolo ye-Brand 1 yoKhathalelo lolusu, kodwa icacile kuyo yonke into esingakwaziyo ukuyikhathaza kuphela, ngoko kubalulekile ukuba sibe noxanduva kwaye sinyamekele iplanethi yethu. Olu luxanduva oluqhelekileyo loluntu olusikhuthaza ukuba sithathe amanyathelo kunye nokugcina umzekelo wezinye iinkampani kunye nehlabathi liphela, "utshilo uThomas Dodan, iBeerdorf UMlawuli weNtengiso yeRussia kunye ne-CIS.
Khathalela ulusu ngokuthanda umhlaba!