Yenziwe ngabagxeki "i-Goker" I-Thillips malunga nokuya kuluhlu olubanzi, kwaye umculi we-Goaequin Phoenix eqinisekile ukuba i-phoenix ye-joaequin iya kuba sekumbindi weNgqwalaselo yeHlabathi. Ngokuchasene nemvelaphi ye-hype ejikeleze "i-curker" kunye nezama ukuqikelela iifizi zakhe zemali, uPhoenix wagqiba kwelinye icala lobomi bakhe. Umdlali weqonga uthathe inxaxheba kwiphulo lentengiso elitsha phantsi koncedo lwe-PETA, oko kukuthi, umbutho "abantu babenobudlelwane obunzulu kwizilwanyana".
Okokugqibela ngoMvulo, i-PETA PETESS yazisa iposta, ibiza abantu ukuba batshintshele kwi-vegan ye-vegan. Iposta ngumfanekiso wePhoenix, obekwe umfanekiso wenkukhu kwiprofayili- kwaye kwenziwe njalo ukuze amehlo enkukhu afake ngokugqibeleleyo ubuso bomlingisi, ngaloo ndlela adale umfanekiso omnye. Ipowusta ye-algan ifundeka: "Sizizilwanyana zonke." Umbono kukuba abantu bayamkela ukulingana phakathi kwabo kunye nezilwanyana, ukwala ukusebenza kwabo.
Xa sijonga emhlabeni ngamehlo esilwanyana sesinye isilwanyana, siyabona ukuba ngaphakathi sonke sifana - kwaye sonke sifanelwe siphile ngaphandle kokubandezeleka,
-I-phoenix peta yatsho. Umdlali weqonga ngokwakhe uyi-vegan ukusuka kwiminyaka emithathu.
Inguqulelo enkulu yeposta yakhe entsha ye-peta ibekwe kumaxesha kwisikwere eNew York. Kwi-holoacia i-phoenix, eli ayilo mava okuqala yokusebenzisana nale ntlangano. Kwangoko, umdlali weqonga wathatha inxaxheba kweli phulo "inkohlakalo andiyi ebusweni", eyanikelwa kukunxiba iingubo zoboya. Ukongeza, iPhoenix "inxitywe" kwi-ody ye-peta, apho kwaboniswa khona ukufa kwentlanzi yentlanzi, ukufa okunobundlongondlongo.