Phambi kokukhutshwa kwefilimu ye-25 ngolwalamano lokufa, "hayi ixesha lokufa" lihlala kwiiveki nje ezimbalwa, kwaye ke i-studio yendalo ivelise isigama esisandul 'ukubekwa kwi-spy franchise edumileyo. Le vidiyo inomdla kuphela ngezakhelo ezibonakalayo ekubulalekeni komfanekiso olandelayo, kodwa nebali elifanayo, elikhokelela kumlawuli kunye nowokusichonga uFukunaga.
UFukunaga uthi "hayi ixesha lokufa" wasuswa ukuba atyhile umfanekiso kaJames Bondy ngendlela entsha, kuba emva kweminyaka emihlanu "kuya kufuneka ahlanganisene Ukomelela, uququzelela kwimithetho eguqukayo yoxolo. Kwakhona, umlawuli ukhankanya ukuba kwifilimu ezayo, iqhina kuyakufuneka lijongene neyona chatagorist engaqhelekanga nengaqhelekanga:
Umntu uya kuvela, kuyingozi ngakumbi kunaye nabani na, oye wajongana naye isalfu ngaphambili. Lowo wayekhona, uya kuba nobulumko, owomeleleyo ngaphezu kombi.
Ekugqibeleni, uFukunaga wakhumbula ukuba "ukungabi lixesha lokufa" kuya kuba ngumfanekiso wokugqibela apho uDaniel Craig uza kuvela kumfanekiso wearhente ye-007. Le filimu iya kuba yindibaniselwano yayo yonke into eyalehlelayo. Ababukeli balinde kungekuphela nje kwimifanekiso emangalisayo yevesi kunye nokulwa, kodwa nedrama enkulu, ebonakala kwiimvakalelo.
ERussia, irente "hayi ixesha lokufa" iqala ngo-Epreli 9.