Malunga nobomi bemvumi iMadonna ilungiselela ifilimu, kwaye kutshanje yaziwa ukuba isicikimi i-Diablo Cody ihleli ingonwabisi ngomsebenzi kwaye ithathe isigqibo sokushiya isikhundla. Ifilimu ezayo inikelwe ekuqalekeni komsebenzi kaMadonna, kwaye ehlotyeni iiveki ezininzi zasebenza kwi-Cript kunye neCody, njengeengxelo zelanga. Ngokutsho kuka-Diablo, inkanyezi yayifuna ukubonisa imbali yakhe enokuthenjwa kwaye yayinezikhalazo ezininzi ezibangela iinkcukacha zecebo.
"IMadonna ngenxa yezizathu ezicacileyo ipile kakhulu kwindlela afuna ngayo. Ugqibelele ukuthanda ukugqibelela kwaye, njengoko ichaphazela ubomi bakhe, ilumkele kakhulu ukuba yonke into ibonwa njani. I-Diablo ifuna inkululeko engakumbi ukuze asebenze kakuhle, kwaye ekugqibeleni wagqiba kwelokuba angabi nakho ukwenza igalelo kuphuhliso lweyelenqe, "waxelela omnye ummiselo kufutshane nenkwenkwezi. Kuxelwe ukuba imifanekiso yendalo ifuna umgcini wesihlolo esitsha kwaye ikholelwa ukuba le filimu inokuba nempumelelo enkulu, njenge "rapsody" kunye "rocketman". Nangona kunjalo, iMadonna ayiyi kuvumela ifilimu engayi kubonisa i-biography ukusuka kwimbono yakhe.
Iprojekthi entsha ayikalifumani igama. "Uya kuthumela abaphulaphuli kuhambo olumangalisayo, apho ubomi babenethamsanqa njengomculi, imvumi, umdanisi, umntu ozama ukwahlukana neli lizwe. Ngaba siye sahamba phambili? Ngaba ilizwe lobutshaba lilungele ukuba sihlala kulo, sithathe abafazi babonisa ngokwesondo? " -I-Madenna ngokwayo.